You’re a great designer...
it’s time to start acting like it.
A system of templates and tools designed to help designers work smarter, present confidently, and deliver a seamless client experience.
DoNE - FOR - YoU
A Complete Brand & Web Design System
You didn’t start your design business to spend hours building presentations, organizing files, or figuring out what comes next.
But somehow… that’s exactly what’s happening.
...And this is keeping you from making the kind of money you desire!
But somehow… that’s exactly what’s happening.
- You'd be embarrassed if anyone saw behind the curtain of your client process
- Your presentations take hours (or even days)
- Your deliverables have a "just winging it" energy
- You want more clients, but the deliverable process feels like assembling a piece of IKEA furniture without instructions
...And this is keeping you from making the kind of money you desire!
Stop Piecing Together Your Process Every. Single. Time.
The Lookbook Kit is a fully built-out system of templates, tools, and resources designed specifically for brand and web designers.
It helps you streamline your workflow, elevate your client experience, and confidently deliver your work — without starting from scratch every time.
Everything You Need to Run a More Streamlined Design Process
Included in The Lookbook Kit:
- Brand Inspiration Guide: This guide helps you take your client's desired brand aesthetic and brand adjectives and turn them into a visual mood board.
- Brand Design Presentation System: A template to layout and display your client's visual brand identity in an easy-to-follow format. (InDesign and Canva versions.)
- Brand Quick Guide: A quick reference one-pager for all your client's visual brand elements.
- Brand Standards & Guidelines: A template to layout and display your client's visual brand identity and teach them HOW to use it. This is a client's go-to document for using their new brand properly. (InDesign and Canva versions.)
- Branding Checklist: A wrap-up guide for you, the designer, before launching and handing off a client's brand.
- Moodboard Template: A template to lay out a client's visual identity, moodboard & color palette.
- Moodboard Presentation: This presentation template helps you lay out and explain the moodboard and color palette to your client. (InDesign and Canva versions.)
- Website Copy Checklist: Use this as a kick-off tool & client homework to ensure you have all the website copy you need before website design work begins.
- Launch Graphics: Highlight client work with customizable brand & web social media launch graphics.
- Client Testimonial Questionnaire: A comprehensive client testimonial questionnaire for feedback after the project has ended.
- Color Naming Guide: "The Shade Book" is a quick reference guide to naming colors, so you can further enhance your brand design presentation with custom names that complement your client’s brand.
The Lookbook Kit is a
BRAND & WEB DESIGNER TOOLKIT To STEAMLINE YoUR CLIENT PROCESS
This Isn’t Just Templates — It’s a System
Anyone can download a template.
...But that doesn’t mean it actually works together.
The Lookbook Kit was designed as a complete system where every piece supports the next, helping you create a cohesive, efficient, and elevated design process from start to finish.
EVERYTHING YoU NEED
Without the Pieced-Together Price Tag
If you were to build this process on your own, it would take hours (if not days) and likely cost way more than you realize.
Here’s what that usually looks like:
Brand presentation template: $50–$150
Brand guidelines template: $75–$200
Mood boards + direction tools: $50–$100
Client questionnaires + worksheets: $30–$100
Website checklists + resources: $50–$150
Canva templates + supporting assets: $50–$150
$300–$850+ in templates and tools
And that still doesn’t give you a cohesive system that actually works together.
...the Lookbook Kit gives you all of that, and more!
Instead of piecing together random templates
and hoping they fit your process, you’re getting a fully built-out system designed to support your workflow from start to finish.
